Congratulations to The Saskatoon Health Region on the launch of their new hand hygiene campaign. Christian Jensen Communications Design was extremely proud to be a part, and are always grateful to work with clients that allow bold ideas to ‘grow’.

The images you see here were produced using actual germ samples from around Saskatoon, and grown in a university lab under strict supervision.

The process was very much a case of trial and error over a period of several weeks, and many early mornings. In the end, we developed a technique that clearly showed the ‘grossness’ of the germs, while at the same time allowing a clean rendering of the characters.