Rebranding this 50-year-old local auto company presented many challenges. My intention was to create an easily recognizable logo that will remain timeless for the next 50 years. The logo needed to be extremely versatile – in order to appear on everything from key chains to TV commercials. It also needed to represent all of the dealership’s auto brands, without appearing too similar to any particular one. Not only does the ‘e’ in this icon represent the Ens brand, but it also acts as a revved up gauge, giving a feeling of energy and momentum.