The Process
The Royal University Hospital Foundation’s Annual Gala this year was selected to have circus theme. The client confirmed that they would like the ‘Classic’ circus theme reminiscent of the Barnum & Bailey’s era of circus entertainment. After viewing vintage posters from the time period, it was decided that we would do a hand lettered/illustrated look for all of the materials. The challenges were maintaining the vintage esthetic, while keeping it modern and whimsical, without being too child-like. The finished design is light-hearted and fun while still alluding to the time period in style of lettering, illustration, and overall format.